Vegas Takeover | Solutions Central with Therese, Michael, Christina & Nicole | Unscripted

Описание: Meet four of the minds behind Solutions Central — a new “strategy connection point” debuting at HCIC. In this Unscripted Vegas Takeover edition, host Kirsten Lecky chats with:

• Therese Lockemy, Founder & CEO, Inner Path Digital
• Michael Gowan, Principal, Gowan Communications Group
• Christina Campo, Founder, JourneyBerry
• Nicole Vafadari, Founder, Doret Consulting

What’s Solutions Central? Think Grand Central Station for healthcare strategy: independent experts and boutique agencies teaming up to swap ideas, solve challenges and point leaders toward next steps. The crew previews their HCIC booth experience — challenge cards, a scratch-off giveaway and a spot right across from the podcasting station — then play some Vegas-flavored prompts about bets, jackpots and show titles.

Conversation highlights include data-driven personalization (and doing it safely), collaboration that helps others shine, knowing when content “hits,” and why packaging services can speed outcomes for clients.

👉 Subscribe to Kirsten’s Unscripted newsletter for new episodes:
  / 7339271137203298304  

Connect with us
Kirsten Lecky, EVP, Insights and Growth, WG Content
📧 [email protected]
🔗   / kirstenmlecky  

Guests
Therese Lockemy, Founder & CEO, Inner Path Digital
🔗   / thereselockemy  

Michael Gowan, Principal, Gowan Communications Group
🔗   / michael-gowan-837a26  

Christina Campo, Founder, JourneyBerry
🔗   / christinadcampo  

Nicole Vafadari, Founder, Doret Consulting
🔗   / nicolevafadari  

Highlights and timestamps:
00:00 Welcome to the Vegas Takeover + what “Solutions Central” is
01:33 “Grand Central for strategy” — the booth concept at HCIC
02:10 Meet Michael Gowan — 25 years in healthcare content
02:37 Meet Nicole Vafadari — CRM & MarTech for healthcare
03:46 Meet Christina Campo — Salesforce partner with clinic-side roots
04:47 Meet Therese Lockemy — building digital programs that scale
06:20 Big bet on the future: data + personalization (done right)
07:35 Will AI help? Privacy-aware ways to unlock value
08:49 Collaboration “lucky charm”: help others shine
10:33 Hitting the jackpot: smiles, metrics and user testing
11:55 If you win big: productizing services to move faster
14:40 If Solutions Central were a Vegas show… “No Sales Saloon”
15:57 From K-Pop to “H-Pop Problem Hunters”
17:17 “Ocean’s 13: Marketer’s Edition” — 13 experts, one heist (the hard problems)
18:40 HCIC details: challenge cards, scratch-offs, booth location

#Unscripted #HealthcareMarketing #HCIC