CPA vs Fractional CFO vs Financial Advisor: The Financial “Golden Triangle” Business Owners Need

Описание: In this financial roundtable, Lauren Goldstein, the Biz Doctor® and founder of Golden Key Partnership, sits down with:

Sherrill Morales, CPA and Partner at Atchley & Associates, LLP
Jennifer Yousem, fractional CFO and founder of I Heart EBITDA
Kaitlyn Carlson, wealth manager, financial planner and Founder at Theory Planning Partners

Pull up a chair. This is the finance conversation most business owners never get to overhear, so you're in for a treat.

These three financial experts will help get your CPA + fractional CFO + wealth advisor working together instead of in silos, so you can stop guessing and start leading with clarity and confidence.

You will learn how the “Golden Triangle” (CPA + CFO + financial advisor/wealth manager) works together to help business owners move from growth by default to growth by design, with clearer cash flow, smarter tax strategy, stronger margins, and a real plan for wealth that is not dependent on just selling the business.

We also dive into:

Your CPA is not just there to do your taxes: how to use your CPA as a forward-looking strategist

What a real fractional CFO does: scenario planning, margin truth, cash constraints, and “quarterbacking” the whole financial team

Lifestyle business vs enterprise business: the fastest test to see what you are actually running

Revenue is a lagging metric: why adding revenue doesn't fix everything, and how it can actually make your business worse if it isn't proactively prepared for

Wealth beyond your business: how to build personal wealth so your exit is a choice, not a requirement

AI and finance: where AI helps and where humans stay essential

One action to take this quarter that will have the biggest positive impact on your financials and business.

If you’d like to connect with any of us, here’s our info:

Lauren Goldstein, Golden Key Partnership: https://www.goldenkeypartnership.com

Sherrill Morales, Atchley & Associates, LLP: https://atchleycpas.com

Jennifer Yousem, I Heart EBITDA: https://iheartebitda.com

Kaitlyn Carlson, Theory Planning Partners: https://theoryplanning.com

And listen to The Biz Doctor® Podcast for more Operator to Owner strategy.
https://podcasts.apple.com/podcast/th...

Chapters
00:00 Introductions and why your financial team must work together 03:25 What we wish business owners asked us 06:58 The biggest financial blind spots for business owners 11:40 Why most businesses do not sell, and why that matters 16:11 Lifestyle vs enterprise business: the real test 22:25 Stop running your business on revenue 26:01 Choosing lifestyle vs enterprise (the self-awareness question) 32:45 Money, value, and pricing confidence 34:13 AI in finance: tool vs replacement 41:08 What business owners misunderstand about CPAs 43:16 What a fractional CFO actually does 49:58 What makes a great wealth advisor 53:04 One move to shift to growth by design

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