Social Media Safety in Healthcare | Lessons from the Sansum Clinic Scandal

Описание: Social Media Safety in Healthcare | Lessons from the Sansum Clinic Scandal

Recently, a shocking social media post from employees at Sansum Clinic in Santa Barbara went viral — showing staff mocking patients and sharing disturbing images online. The fallout was swift: Sutter Health confirmed the workers were terminated for violating patient dignity and trust.
This scandal is a wake-up call for every healthcare and home care agency. Social media can build your reputation — or destroy it overnight. Employees posting inappropriate or disrespectful content risks not only your credibility, but also compliance, trust, and your bottom line.
In this video, I discuss the importance of social media safety in healthcare, why strict policies matter, and how agencies can protect their businesses from similar incidents.
👉 For more strategies on protecting your brand and building a strong, positive online presence, check out my book:
Swipe Right on Care – The Ultimate Marketing Playbook for Home Care Agencies
Your agency’s reputation is your greatest asset. Protect it.

#SocialMediaSafety #HealthcareMarketing #SansumClinic #HomeCareMarketing #CaregiverLife #PatientDignity #HealthcareEthics #ReputationManagement #CaregiverSupport #HealthcareBusiness #SeniorCareCommunity #MarketingForAgencies #HealthcareCompliance #ProtectYourBusiness #SwipeRightOnCare