Supreme Pod E1 - Is ChatGPT Smarter than a PhD Scientist?

Описание: Can ChatGPT outsmart a PhD in life science marketing?

In this Google Ads experiment, AI faces off with human expertise across keyword research, ad copywriting, and campaign setup. While ChatGPT offers helpful ideas, it misses key scientific and strategic nuances.

Learn where AI stumbles, where it shines, and why human insight still leads.

Read more about this episode on our blog: https://www.supremeopti.com/life-scie...

Subscribe to The Supreme Pod for more life science and healthcare marketing tips and tricks. Listen on Spotify, Apple, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/32fW3cC...
Apple Podcasts: https://podcasts.apple.com/us/podcast...

Timestamps
00:00 Introduction
01:35 Meet Nikki: PhD Scientist & Marketer
02:17 The challenge: Is ChatGPT smarter than a scientist?
02:47 Selecting Cas9 nuclease as the test product
05:49 Cas9: Keyword research with ChatGPT
06:35 Analyzing primary keywords
07:47 Discussing keyword selection strategies
11:17 Comparing ChatGPT to Pro Tools
14:14 Analyzing secondary keywords
17:20 Examining ChatGPT's keyword research tips
19:00 ChatGPT final keyword rating
20:50 Generating ad copy with ChatGPT
23:12 Critiquing ChatGPT's ad copy
25:32 Discussing effective ad copy strategies
30:14 ChatGPT ad copy final rating
31:07 Simulating campaign organization with ChatGPT
40:37 Final assessment of ChatGPT's performance
44:44 AI's role in life science marketing today
48:24 How AI impacts scientific advertising
59:53 Biggest mistakes in life science Google Ads
1:01:33 What high-performing campaigns do differently
1:05:11 Final answer: Is ChatGPT smarter than a PhD scientist?

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