Supreme Pod E5 - Five Trends That Will Define Life Science Marketing in 2026

Описание: In this episode of The Supreme Pod, hosts Eric Southwell and Paul Avery, Ph.D., sit down with Supreme Optimization’s EVP of Advertising Mihaela Pupavac, Ph.D. and biotech media founder Joachim Eeckhout to discuss 5 life science marketing trends to watch in 2026: Bing ads as an underused growth lever, modern thought leadership, why podcasting is a trust engine for your audience, AI without the hype, and the fight for bottom-of-funnel visibility. Listen to find out what you should prioritize in your marketing efforts and tactical takeaways for 2026.

Read more about this episode on our blog: https://www.supremeopti.com/life-scie...

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Want to hear more from our guests? Check out Joachim Eeckhout’s podcast The Science Marketer (https://thesciencemarketer.com/podcast) and his accompanying newsletter. He also wrote a blog post about our discussion here: https://thesciencemarketer.com/p/5-tr...

You can find more from Paul Avery through his podcasts Life, Science and Marketing (https://rss.com/podcasts/life-science...) and Artificially Intelligent Marketing (https://rss.com/podcasts/artificially....

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Apple Podcasts: https://podcasts.apple.com/us/podcast...

00:00:00 Intro
00:00:47 Meet the Panel
00:06:10 What We’ll Discuss Today
00:07:33 Trend 1: Why Bing Ads Matter
00:10:58 Why Teams Ignore Bing
00:12:46 Where Bing Works
00:18:13 The Automation Trap in Paid Search
00:21:17 Trend 2: Thought Leadership
00:23:07 How to Build Thought Leadership That Works
00:32:34 “Modern” Thought Leadership = Say Something Real
00:35:34 Trend 3: Podcasting Is a Growth Channel
00:38:26 Podcasts Build Trust Before the Sales Call
00:44:35 How Clips, Posts, and YouTube Work Together
00:48:52 Trend 4: AI Without the Hype
00:50:10 Avoiding “AI Slop”
01:00:22 Trend 5: Bottom-of-Funnel Visibility
01:14:10 Q&A

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