What is the most productive form of advertising for a small business? Ask Evan

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✎ In this video, Evan Carmichael kicks off his new Challenge Series by answering a question from Jennifer Ripple, founder of the eco-friendly kids' tableware company, YAoli. Jennifer wants to know the most productive form of advertising for a small business. Evan suggests starting by understanding where your customers are coming from. He emphasizes the importance of asking customers how they found you, as this can reveal opportunities to target the right audience more effectively.

Evan highlights three key advertising strategies for small businesses. First, Google AdWords allows you to target specific keywords and track your success, helping you make data-driven decisions. Second, Facebook advertising is effective for reaching a targeted audience, although it may not have the same immediate impact as search-based ads. Evan explains how creating an ideal customer profile and testing different ads can help maximize your results. Lastly, he talks about Search Engine Optimization (SEO), which is a long-term strategy but can be extremely effective for driving organic traffic once you’ve tested and refined your keywords.

Throughout the video, Evan stresses the importance of testing, tracking, and adjusting your advertising strategies to ensure you’re investing your resources wisely. He also encourages entrepreneurs to take a flexible approach, starting small and scaling up what works. This practical advice is invaluable for anyone looking to grow their business through targeted and cost-effective advertising.

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Thank you for watching - I really appreciate it :)
Much love,
Evan
#Believe