Why Entrepreneurs Should Act Like Scientists I Podcast #5
Автор: Bocconi University
Загружено: 2021-04-14
Просмотров: 579
Описание:
With Alfonso Gambardella, Head of the Department of Management and Technology at Bocconi.
Entrepreneurs who behave like scientists achieve better results. Success in business is all about having the right intuition and making good predictions, and you get the best predictions if you adopt a scientific approach.
https://www.unibocconi.eu/podcast/
#Bocconi #podcast
0:00 Introduction
0:49 A surprising ingredient of entrepreneurial success: science
5:02 Proving your intuitions right (or wrong)
6:52 How the ballpoint pen was invented
9:06 Science vs romanticism
11:37 Nature or nurture?
14:20 Selling innovation for a profit
17:19 Innovation as a business model
19:20 The consequences of reducing investment in basic research
22:50 Bribery is a poor substitute for investment in innovation
28:07 End credits
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