How We Learn from Audio Stimuli | Podcast #14

Описание: The power of voice is something we seldom think about. Yet voice is ubiquitous and can be extremely effective, as podcast listeners know very well. What makes speech unique, compared with images? What chords does it strike? And how can we harness the power of voice? Kurt Munz, assistant professor of marketing at Bocconi, unfolds for us the meaning of "auditory information processing" starting from his own experience as an officer in the US Navy.

0:00 Introduction
1:57 The duties of a naval officer
4:02 Now is the golden age of voice
6:59 Why is voice becoming so popular
8:10 the role of artificial intelligence
11:02 The efficiency of voice as information carrier: an experiment
14:27 How is short-term memory used to process audio information
16:04 When is a written transcript useful
18:49 Audio marketing
21:13 The difference between linear radio and podcasts
26:35 Voice leaves room for the imagination in a way a picture doesn't
30:06 End credits

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