Part 1: From Add On to Built-In The — Mindset Shift

Описание: How to Think Strategically About Net Zero Growth

Most sustainability work starts as an afterthought — an “extra” report, policy or target.
In this 20-minute session, Tim Elliot, business coach and entrepreneur joins us to explore how to make it core to business strategy instead.

Resources mentioned:
• Diagnostic Tool: https://greenerfutureleicestershire.c... – map your starting point
• Sustainability Snapshot: https://greenerfutureleicestershire.c... – quick baseline audit
• Template Carbon Reduction Plan (707): https://greenerfutureleicestershire.c... – structure for strategy-aligned plans

Chapters:
00:22 Why strategy must consider all stakeholders
00:58 From profit-only to the triple bottom line
02:18 Why focusing on people & planet unlocks better profit
03:02 One strategy, not three separate ones
03:18 Understanding your starting point
03:49 “Readiness”: are you prepared to change?
04:53 The “through line”: mapping where you are & where you’re going
05:09 Intelligent assumptions in strategy
05:20 The Three Horizons model
05:45 Horizon 1: the near-term, 90-day core
06:20 Horizon 2: the next 12–18 months
06:37 Horizon 3: long-term impact and transformation

Speakers:

Tim Elliott:   / timelliottuk  
Alice Jackson:   / alice-michelle-jackson  

Next step: Watch the rest of the playlist to build your sustainability strategy — from audits and action plans to funding and communication.

For more articles and information connect with us:   / greenerfutureleicestershire  

Check out the free resources on the GreenerFuture Leicestershire website: https://greenerfutureleicestershire.c...