Hoover - Red Letter Day [Part Two]
Автор: The Laundry Lab
Загружено: 2011-11-10
Просмотров: 1574
Описание:
Welcome To The Hasszanussi History Museum Of Laundry: The Laundry Lab.
Title: Hoover - Red Letter Day
Brand: Hoover
Media: TV Documentary
Year: 2011
Country: UK
Part Two: When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This
is a story of Hoover in Merthyr.
[No copyright infringement is intended]
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