Rock, Paper, Scissors & The Ritz-Carlton CEO: Will Allred (Lavender) on Southbound

Описание: Lavender Co-founder Will Allred didn't just attend Southbound—he dropped some major content and business bombs. Sitting on the rooftop, Will reveals the surprising origin story of Lavender, including meeting his co-founder during a Rock, Paper, Scissors icebreaker seven years ago this month.

He explains why the Southbound speaker lineup—featuring the CEOs of Ritz-Carlton and Chick-fil-A—was a refreshing change from the usual B2B conference circuit.

🔥 ACTIONABLE NUGGET: Will shares the single most important lesson he learned from Don Miller (StoryBrand) about cutting through the "AI" and "SDR" noise to build trust with taglines and catchy phrases. This is crucial advice as Lavender prepares to launch a new product and brand!

Finally, Will breaks down the "curse of knowledge"—why smart people struggle to tell their story—and how you can avoid it.

Chapters

0:00 The B2B Content Engine & Lavender's Success

1:13 The Shocking Origin Story: How Rock, Paper, Scissors Started Lavender

1:48 Why Southbound's Speaker List is UNMATCHED

2:12 What Chick-fil-A and Ritz-Carlton CEOs Taught Him

4:30 Don Miller's Advice: The Key to Building Trust (Actionable Nugget)

5:34 Product Launch Strategy in a Noisy Market

7:43 WARNING: The Curse of Knowledge (Why Your Story Fails)

#WillAllred #Lavender #B2BMarketingSecrets #SaaSStartup #StoryBrand #DonMiller #CurseOfKnowledge #SalesStrategy #ChickFilA #RitzCarlton #ContentStrategy #Southbound #MustWatch

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