Analyst Relations as a Growth Lever: Why B2B Marketers Should Pay Attention | Shynu | Skalegrow

Описание: How do you turn analyst relations into a real growth engine – not just a reporting exercise?

In this episode, host Vidhi Jangid of Skalegrow sits down with Shynu George (Head of Marketing at Maxwell GeoSystems), a former physicist turned B2B marketing leader, to unpack how strategic analyst engagement builds long-term credibility, influences buying decisions, and strengthens brand positioning.

Drawing from his experience working with leading firms like Gartner, Forrester, IDC, CEB TowerGroup, and KuppingerCole, Shynu shares practical lessons on:

• Earning analyst trust through long-term engagement
• Repositioning a SaaS brand from mid-market to enterprise
• Turning tough analyst feedback into sharper messaging
• Aligning communication with C-suite priorities to increase conversions
• Structuring analyst programs around buying cycles – not ad hoc updates
• Translating analyst insights into sales enablement and content strategy

From navigating industry shifts like AI to shortening deal cycles through credibility, this conversation shows why analyst relations isn’t just a marketing function – it’s a company-wide growth lever.

If you want to understand how market influence is built behind the scenes, this episode is for you.

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You can connect with the podcast guest Shynu George here:

  / shynu  

You can connect with the host Vidhi Jangid here:

  / vidhi-jangid-127628215  

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About Voices of B2B Marketing
Voices of B2B Marketing is a podcast published by Skalegrow with the aim of gathering real stories and practical experiences from some of the top B2B marketing minds in the world. It is part of a larger initiative that brings together multiple initiatives including the podcast, a B2B marketing community, a couple of article series, events, and much more. Check out the Voices website given below to learn more:

voices.skalegrow.com

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About Skalegrow:
Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our services include content marketing, SEO, video marketing, LinkedIn marketing, graphic design, email marketing, performance marketing, and website management. Checkout Skalegrow's website:

https://skalegrow.com/

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Follow Skalegrow's LinkedIn page for more insights on various B2B marketing topics:

  / skalegrow  

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Follow the Voices of B2B Marketing LinkedIn page to know everything happening around it:

  / voices-of-b2b-marketing  

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Voices of B2B Marketing Community:

https://nas.io/voices-of-b2b-marketing

#marketing #b2bmarketing #analystrelations #b2bmarketingstrategy