From Strategy to Scale: A B2B Marketing Leader’s Journey | Kunal Agarwal | Voices of B2B Marketing

Описание: In this episode of B2B Marketing Leader Diaries, host Vidhi speaks with Kunal Agarwal, a marketing leader with 13+ years of experience in strategy, digital transformation, and technology-driven growth. Currently leading marketing at Cybernetik, Kunal shares insights on how modern B2B marketing can drive measurable business impact.

He highlights the importance of moving beyond vanity metrics to focus on revenue, profitability, and long-term growth, encouraging marketers to take ownership of business outcomes. Kunal also discusses how emerging technologies like agentic AI are reshaping marketing through faster research, personalization, and scalable insights, while stressing the need for human oversight.

Watch the video to gain valuable insights from the conversation.

This interview series is a part of the Voices of B2B Marketing initiative powered by Skalegrow. Voices of B2B Marketing is a platform created to help B2B marketers to come together, learn, and help each other grow.

Learn more about the platform by visiting the Voices website:

https://voices.skalegrow.com/

If you are looking to directly join the community, please submit your request by visiting the below link:

https://nas.io/voices-of-b2b-marketing

About Skalegrow
Voices of B2B Marketing is run by Skalegrow, a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our areas of expertise include content marketing, SEO, social media, video marketing, graphic design, email marketing, and more.

Visit our website to learn more about what Skalegrow brings to the table:

https://skalegrow.com/

You could also check out our LinkedIn page here:

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