PhoLicious & Tatari: Growth Strategies from Shark Tank to Walmart | Webinar

Описание: What does it really take to turn early buzz into real sell-through on national shelves?

In this Startup CPG webinar, Joseph Trousdale of PhoLicious joins Tatari’s Toni Poe to unpack the tactics behind going from a camper kitchen to Walmart. You’ll hear how an authentic story, smart retail partnerships, and TV/CTV, even on small budgets, can drive both e-commerce conversions and in-store sales. This is a practical playbook for emerging CPG brands ready to scale without burning cash!

Connect with the guests:
👤 Joseph Trousdale — Co-Owner/Founder & COO, PhoLicious
LinkedIn:   / pholiciousllc  
Website: https://www.pholicious.com

👤 Toni Poe — Director, Product Management, Tatari
LinkedIn:   / tonyapoe  
Website: https://www.tatari.tv/

⏰ Key moments:
00:00 – Why TV isn’t just for big brands anymore
02:00 – PhoLicious origin story and the road to Shark Tank
04:00 – The “all-in” moment: quitting jobs and betting on the brand
06:00 – From cottage hustle to winning QVC, Walmart, and H-E-B
10:00 – First TV tests: turning site visitors into buyers
12:00 – Trust factor: why TV outperforms social for credibility
15:00 – The halo effect: TV lifting search, social, and retail
17:00 – Scaling retail: what Walmart needs to see to say yes
19:00 – Creative that cuts through: quirky spots that actually sell
21:00 – Budget ramp: how to grow from small tests to national flights
22:00 – Retailer POV: why investing in media drives shelf support
24:00 – Start small: retargeting playbook any founder can run
30:00 – Q&A: targeting, timing, and measuring TV/CTV impact
36:00 – What TV really moves: Amazon, DTC, and store velocity
38:00 – Lessons learned: DIY campaigns, fast iteration, real results
39:00 – Takeaways: a founder-friendly media plan that scales

About Startup CPG:
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