US CPG Overview for UK Brands - NielsenIQ | Startup CPG Webinar

Описание: In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Rachel Havers from NielsenIQ to provide a comprehensive overview of the Consumer Packaged Goods (CPG) landscape in the US, particularly for UK brands looking to enter the market. This session covers essential topics including market regions, retailer dynamics, distribution channels, market entry strategies, the role of e-commerce, consumer trends, and the importance of innovation in today's competitive retail environment.

The conversation explores the vast and diverse nature of the US CPG market, emphasizing significant regional differences that UK brands must understand before entering. Learn about key retailers and their dynamics, how to navigate various distribution channels, and why choosing the right approach can make or break market entry success. The discussion addresses the growing role of e-commerce (though food and beverage still lag behind other categories), shifting consumer preferences toward organic and health-focused products, and why retailers are increasingly seeking innovative products to attract customers.

Critical topics include understanding the costs associated with US market entry—from slotting fees to promotional expenses—and why building a strong local presence is essential for gaining traction. The episode also covers how private label products continue to grow market share, what consumers are looking for in today's market, and practical strategies for UK brands to establish themselves successfully in the competitive US retail landscape.

Special thanks to NielsenIQ for supporting this conversation. NielsenIQ has small & medium business teams worldwide, dedicated to helping challenger brands win and secure retail listings through actionable market research and insights.

Whether you're a UK brand exploring US market entry, navigating distribution strategies, or looking to understand American consumer trends, this episode offers practical guidance on the challenges and opportunities present in the US CPG market—including the significance of understanding regional differences, retailer requirements, and the resources available to help emerging brands succeed.

Connect with NielsenIQ:

📧 Email: [email protected]
🌐 Market Research for Small Businesses and Medium-sized Businesses: https://nielseniq.com/global/en/indus...

Connect with the guests:

Daniel Scharff — Founder & CEO, Startup CPG
🔗 LinkedIn:   / danscharff  

Key Topics:

00:00 – Introduction to the CPG landscape and US market overview
02:58 – Understanding US market regions and regional differences
05:50 – Retailer dynamics and strategies: what UK brands need to know
09:10 – Distribution channels explained: choosing the right path to market
12:05 – Market entry strategies for UK brands entering the US
14:56 – The role of e-commerce in CPG: opportunities and challenges
18:10 – Consumer trends and preferences: organic and health-focused products
21:01 – The importance of innovation in retail: what retailers are seeking
23:57 – Navigating fees and costs in CPG: slotting fees and promotional expenses
27:10 – The future of organic and health trends in US consumer preferences
29:57 – Conclusion and resources for brands: networking and support systems

About Startup CPG:

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