2026 Marketing Predictions: Cheuk Shum, HSBC
Автор: South China Morning Post
Загружено: 2026-01-13
Просмотров: 1349
Описание:
Cheuk Shum, head of marketing, HSBC Hong Kong. For a 160-year-old bank, HSBC is surprisingly comfortable with the idea that playing it safe may be the riskiest move of all. As Hong Kong pushes to consolidate its position as a global wealth hub, Shum says the challenge for legacy brands in 2026 is not reinvention for its own sake, but relevance
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