From Caregiver to CEO: Louis Rios on Building a Home Care Business on Trust
Автор: Flywheel Financial
Загружено: 2026-03-02
Просмотров: 21
Описание:
In this episode of Built for Profit, I’m joined by Louis Rios, founder of a non-medical home care agency who built his business from a deeply personal place—caring for his dad through illness, learning the industry from the ground up, and eventually launching his own agency right before COVID hit. Louis shares how personalized care pairing became his differentiator, why home care is really about selling trust, and the “marbles in a jar” framework he uses to build relationships at scale. We also talk hiring challenges in the caregiving world, the KPIs he tracks to stay data-driven, and why financial strategy and profit matter early if you want to build something that lasts.
Connect with Louis:
Instagram: / louisarios_homecare
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