Brandon Neely on Profit, Purpose, and the Discipline to Build What Lasts

Описание: Profit. Purpose. Financial Freedom. Building Wealth That Lasts.

In this episode of Growing With Purpose, host Jean Moncrieff sits down with Brandon Neely — real estate investor, author, Co-Founder and CEO of Wealth Wisdom Financial and founder of Counterflow — for a candid conversation about entrepreneurship, financial systems, and building durable wealth without losing your soul in the process.

Brandon shares the story of launching an ethical coffee shop in Chicago during the 2008 financial crisis, bootstrapping the business through community support, and navigating personal hardship, financial strain, and a literal flood that nearly wiped everything out. That journey reshaped how he thinks about money, profit, and financial freedom.

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Today, as a Profit First Professional and Bank On Yourself® Professional, Brandon helps entrepreneurs move upstream — beyond surface-level tactics — to build financial systems that create stability, flexibility, and long-term impact.

Together, Jean and Brandon explore:

• Why entrepreneurship requires a deep sense of calling
• What most business owners misunderstand about profit
• How chaos in your finances creates chaos in your life
• The connection between personal wealth and business health
• Why the financial system may not be built for your freedom
• The power of stillness, self-awareness, and financial clarity

Brandon also introduces the idea of a “financial nervous system” — and how understanding your unique relationship with money can transform not just your business, but your marriage, leadership, and legacy.

This conversation is a powerful reminder that profit is not selfish. It is what allows you to serve, lead, and build something that lasts.

Sound Bites

“Know that you know that you know you’re called to it.”
“You can’t overflow if you don’t take care of yourself first.”
“Don’t do what the banks tell you to do. Do what the banks do.”
“Be still and know.”

Chapters

00:00 From coffee shop to financial systems
05:40 Ethical economics and community building
12:15 Hardship, flooding, and turning points
18:30 Profit First and financial resilience
25:10 Chaos, stillness, and self-awareness
31:45 The financial nervous system
38:20 Money, marriage, and leadership
44:10 Banking and systemic challenges
52:00 Rapid fire questions

Learn more about Small Giants:

• Small Giants Community: https://smallgiantscommunity.org

• Small Giants Summit: https://smallgiantscommunity.org/summit

• Leadership Academy: https://smallgiantscommunity.org/lead

Connect with Brandon:

• Website: https://livecounterflow.com/

• LinkedIn:   / brandon-neely  

• Book: Five Smooth Stones: https://www.amazon.com/Five-Smooth-St...

🎧 If this episode resonates, consider subscribing and sharing it with a leader who wants to build wealth with intention — not just accumulation.