Mastering Healthcare Marketing: Behind a $600M Brand

Описание: Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry.
What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business.

Key Moments:
00:00 - Intro
03:07 - 1st Shot of Hot Sauce
04:43 - Brian’s Career Journey
08:04 - Revenue question!
09:50 - 2nd Shot of Hot Sauce
12:20 - Does Brian Travel Often?
13:20 - Health Carousel’s Business Model
17:52 - “This or That” Segment
18:43 - 3rd Shot of Hot Sauce
20:17 - Team Dynamics at Health Carousel
22:07 - Recruiting Nurses: Health Carousel’s Target Strategy
29:40 - 4th Shot of Hot Sauce
31:08 - Securing Hospital Contracts
32:32 - Health Carousel’s Events and Parties
35:41 - Platform Learnings and Marketing Insights
41:04 - Brian’s Approach to Work-Life Balance
44:07 - Rapid Fire Round
45:14 - 5th Shot of Hot Sauce
47:28 - Brian’s Early Career and Background
50:28 - Health Carousel’s SM Strategy
51:50 - Goodbyes!

Why Watch?
If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch.

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!
🌟 Connect with Brian:   / brianlecount  
🌟 Explore Health Carousel: https://www.healthcarousel.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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