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quantilope Virtual Global Session: How category entry points are fueling brand growth odyssey
Автор: Quirk's Marketing Research Media
Загружено: 2026-01-18
Просмотров: 7
Описание:
Understanding category entry points can have a large effect on your brand's health. But how do you figure out what category entry points are right for your brand?
quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, walked through two frameworks to help researchers find and narrow down the list of category entry points for their brands.
Read the full transcript at https://www.quirks.com/articles/quant...
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