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Listen Labs Virtual Session: How Simple Modern balances automation and human judgment
Автор: Quirk's Marketing Research Media
Загружено: 2026-02-11
Просмотров: 27
Описание:
The drinkware category has seen a lot of change in a short time frame. A challenge that Simple Modern’s research tactics were not up for. So, what do they do about it?
In this 2026 Quirk’s Virtual – AI and Innovation session, Chris Hoyle, CMO at Simple Modern and Alfred Wahlforss, CEO at Listen Labs explained the solution. Hoyle explained he was looking for insights to be delivered quickly, have depth, be affordable and actionable.
Read the partial transcript at https://www.quirks.com/articles/liste....
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