Unilever Persil | The Autograph | LOLA MullenLowe
Автор: MullenLowe Global
Загружено: 2024-08-30
Просмотров: 233
Описание:
ABOUT:
The goal of the short film "The Autograph" was to authentically portray the story of a young Arsenal fan by capturing the essence of North London and Arsenal's culture through iconic locations like the Arsenal stadium, a Fish and Chips spot, and a neighborhood barber shop.
Lead actor Kassidy, a genuine Arsenal supporter, delivers an authentic performance driven by personal fandom and aspirations to emulate Saka. The film follows the fan's journey to secure Bukayo Saka's autograph on his shirt, only to have it washed away by Persil's new capsules in a family laundry mishap. Despite several near misses, Saka eventually grants the fan his coveted autograph once again, concluding with a simple warning to "Clean Responsibly."
CREDITS:
Lead Agency: LOLA MullenLowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: German Riveria, Diego Vieira
Associate Creative Director: Diego Vieira
Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung
Head of Design: Yan Graller
Head of Production: Felipe Calvino
Producers: Jorge Saade, Abril Ostiglia
Senior Copywriter: Augusto Callegari
Production Company: Rebolution
Music Partner: Big Sync Music
PR: Golin
Media Agency: Mindshare
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