Unilever Persil | The Autograph (DeSIGNED Posters) | LOLA MullenLowe
Автор: MullenLowe Global
Загружено: 2024-08-30
Просмотров: 304
Описание:
ABOUT:
The campaign centres around Bukayo Saka's autograph, highlighting its significance in promotional materials like a short film and poster campaign.
Saka is known for wearing the number 7 jersey at Arsenal football club. Leveraging Saka's autograph as a tool for engagement, the campaign aims to boost sponsorship and promote the main film effectively. To achieve this, an amplification was carried out with a guerrilla poster campaign around North London, with a little secret: seven of these posters bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector’s items.
CREDITS:
Lead Agency: LOLA MullenLowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: German Riveria, Diego Vieira
Associate Creative Director: Diego Vieira
Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung
Head of Design: Yan Graller
Head of Production: Felipe Calvino
Producers: Jorge Saade, Abril Ostiglia
Senior Copywriter: Augusto Callegari
Production Company: Rebolution
Music Partner: Big Sync Music
PR Agency: Golin
Media Agency: Mindshare
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