Unlocking Hidden Revenue💰 The Power of Customer Marketing in SaaS 💰

Описание: In this video, I dive into the often-overlooked realm of customer marketing and why more SaaS teams need to embrace it. I’ll walk you through what customer marketing is, why current metrics often hinder its implementation, and how leveraging it can drive significant growth for your company. Let’s get started!

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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

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⏰ Table of Contents
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0:00 - Introduction
0:19 - About Bill Macaitis
1:09 - What is Customer Marketing?
2:00 - The Importance of Customer Marketing
2:47 - Why Metrics Are Stacked Against Customer Marketing
3:36 - The Old Playbook vs. Modern Marketing
4:27 - The Role of Sales and Customer Success
5:05 - Expanding Metrics Beyond Leads
5:47 - How Marketing Can Support Sales and Close Deals
6:27 - Encouraging Usage-Based Pricing and Expansion
7:08 - Retargeting and Educating Existing Customers
7:30 - In-Product Messaging and Education
8:00 - Long-Term Campaigns for Customer Education
9:00 - Leveraging Marketing for Capital Efficient Growth
9:50 - Modernizing Metrics for Marketing Teams
10:30 - Using Marketing for the Entire Customer Lifecycle