How To Develop A Scalable Customer Advocacy Program

Описание: TIMESTAMPS

0:00 - Intro
4:00 - Meet today’s guest
5:15 - What does customer advocacy mean?
6:35 - Why is customer advocacy important?
8:32 - How to start a customer advocacy program
15:35 - How to engage users throughout their entire customer journey
20:40 - How to build programs that are scalable and repeatable
24:08 - How to measure the impact of customer programs
26:55 - Wrapping up

LINKS

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DESCRIPTION

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.

And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.

We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients?

That’s exactly what Kevin Lau is going to talk to us about.

Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advocacy and retention strategies to drive brand loyalty, customer thought leadership, and customer evangelism. And Kevin was recently named the #1 Customer Marketing & Advocacy Influencer!

Agency Accelerated host Stephanie Liu will be talking with Kevin about:

✴️ Why marketing agencies need customer advocacy programs
✴️ How to start and scale customer marketing
✴️ How to actually measure the impact of these programs

Think of it as your fun – and free! – consultation for your agency.

Subscribe to the show calendar: agorapulse.com/calendar
Previous episodes: https://AgencyAccelerated.live