[2020] Facebook Ads Retargeting Campaign with Custom Audiences & Custom Conversions Tutorial

Описание: Ever wonder how you see an ad on Facebook minutes after you were searching on that company's website?

Do you want to learn how you create retargeting audiences on Facebook?

Does it make sense for you to retarget your website traffic?

In this video, we show you the exact retargeting strategies we use for ourselves that have helped scale our business and our clients’ businesses past 7-figures by retargeting traffic through each stage of the funnel.

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Every successful Facebook Retargeting Campaign has 3 main components:
A custom audience
A custom conversion
A conversion campaign

Setting up a custom audience requires that the Facebook Pixel is installed on your website. To do this, head over to the “Events Manager” inside Facebook Business Manager.

If you haven’t set up a Facebook Pixel yet, please utilize the step-by-step instructions provided via Facebook.

After the pixel is installed, head over to Audiences from the Facebook Business Manager menu.

On the audiences page, you’ll be able to select “Create Audience” - make sure you select “Custom Audience”

From the popup, you’ll select Website.

In the audience builder, use the URL path parameters that identify a specific audience from your website traffic that you would like to retarget.

In our example, we use MQL which means “Marketing Qualified Lead”.

To ensure we’re only showing our ads to MQL’s, we EXCLUDE SQL’s and Booked appointments using the Exclude feature in the audience builder.

If you make a mistake, don’t worry, you can also add to and/or update your audiences in the future.

After we have created our Custom Audience, we can now create our Custom Conversion.

To do this, go to the Events Manager again and select the “Custom Conversions” icon from the left menu.

Here, you’ll do very similar to the Audiences builder however, you will not be able to edit this conversion after you’ve created it. Be sure to use URL paths that won’t change in the future.

Lastly, you’ll move on to creating a Conversion Campaign from the Ads Manager.

Once you’re in the ad set, be sure to select the Custom Audience you set up to show your retargeting ads to.

You’ll also need to select your pixel and the custom conversion event you created in step 2.

Once you’ve set up your ad and launched your campaign, you can now sit back and watch all the leads/sales roll in as you begin retargeting your website traffic.

Comment below “Yes” or “No” to let me know and we can talk in the comments!

Be sure to like, comment, and subscribe if you enjoyed this video!

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Zach Williams is the CEO and Founder of Luckless Digital as well as Co-Founder of Conversionly.io.

Luckless Digital is a health and wellness medical marketing agency based in Raleigh, NC.

Conversionly.io builds custom call-centers and Appointment setting teams for small-medium sized businesses.

Connect with Zach using the links below:

Instagram:   / lucklesszach  
Linkedin:   / lucklesszach  
Facebook:   / lucklesszach  
Luckless Website: https://lucklessdigital.com
Conversionly Website: https://conversionly.io