The Story of the Leading Orthopedic Medical Device Company in Tunisia | Emna Guirat with TriciaBiz

Описание: In today's episode of How They Did It with TriciaBiz, Emna Guirat, Deputy Chief Executive Officer of SOFEMED (the leading health-tech company in Tunisia) shares how she's been able to manage the family business a trans-generational company, how her father started out the company from an idea, the back story that led to the health-tech giant it is today.
She also talked about how the company continually scale and develop; ensuring the standard quality is consistent over the years since its establishment.

Emna further shares with us the behind-the-scenes breakdown of processes involved in the production of world-class medical solutions.
Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development tips that you've been searching for.

Enjoy and share!


CHAPTERS;

00:00 - Intro
01:40 - How the company started
02:59 - Idea Execution
03:54 - How the business has evolved
05:22 - Business expansion
06:38 - Market penetration
08:21 - Getting regulatory approval
10:21 - Challenges faced
11:04 - Managing innovation
11:53 - Production numbers
12:42 - Navigating a family business
14:02 - SOFEMED in 10 years
14:58 - Advice for businesses looking to scale and survive.



ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

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ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Emna Guirat is the current Deputy C.E.O of SOFEMED Technologies, a trans-generational company founded by her father in 1995.

Sofemed is a leading regional company, specializing in medical device solutions, developing orthopedic implants, instruments, and external fixators. The company operates in more than 30 countries in Africa, the Middle East, and Europe.


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