How She Built One of Nigeria's Leading Pastry Brand| Modupe Immanuel with TriciaBiz

Описание: In today's episode of How They Did It with TriciaBiz, Modupe Immanuel, Founder & Head Chef of SALT Lagos (Influential pastry company in Nigeria) shares how she started out with two degrees in LAW but knew she was made for more. How her parents, especially her father supported her dream of being a Chef, how the company started, transitioned from cooking to pastry. The back story that led to the influential pastry business it is today.

She also talked about strategies that have helped the company continually grow; ensuring the standard quality is consistent over the years since its establishment.

Modupe further shares with us the behind-the-scenes tactics of how she manages her employees and controls theft.

Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development tips that you've been searching for.

Enjoy and share!


CHAPTERS;

00:00 - Introduction
02:00 - How & Why she transitioned from law to the kitchen.
06:04 - How she started SALT Lagos
07:29 - How she went into baking full time
08:49 - Building brand loyalty
10:28 - Segments of the business
11:45 - How she makes her cakes standout
14:30 - Running a business in Nigeria in 2023
16:23 - Employee management
18:33 - Managing employee theft
20:32 - How she attracts elite clientele
24:18 - Marketing strategies
25:37 - Preparing for peak seasons
28:37 - Maintaining standards & brand integrity
35:35 - Advice to newbies starting out in any industry


ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

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ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Modupe Immanuel is the founder and Head chef of Salt Lagos; a fast-growing culinary company popularly
known for its unique dessert and cakes in Lagos.
Modupe’s love for cooking started in her mother’s kitchen who was a firm believer in being able
to cook whatever you want to eat.
She is a certified chef and alumni of the prestigious Le Cordon Bleu, in Paris.

She established Salt Lagos in 2014.
One of her biggest achievements since she started Salt Lagos was being named one of the
most inspirational women in Nigeria and being featured at the queen’s birthday party in 2019.
Salt Lagos provides catering services and is known for its unique desserts and cakes in Lagos.


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