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Newsjacking! David Meerman Scott presents at Tony Robbins Business Mastery
Автор: David Meerman Scott
Загружено: 2015-08-12
Просмотров: 2125
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David Meerman Scott delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. Tyler Culbertson filmed the Newsjacking section of David's talk and broadcast it via David's @dmscott Periscope account. Even though it was a Saturday evening at 8:30, close to 1,000 people tuned in to watch the live broadcast.
Newsjacking is the art and science of injecting your ideas into a breaking news story to reach buyers directly and generate tons of media coverage and is the subject of David's 2011 book.
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