Lifecycle Marketing Done Better | Operation Automation Podcast

Описание: Today, we are joined by Emilia Korczynska - Head of Marketing at Userpilot, a platform that helps businesses grow engagement and gather important data at every stage of the customer journey.

We’ll discuss:
✅ Why it's important for marketers not to focus on a single stage of their customers' experience
✅ Why user onboarding is crucial for the product's success
✅ What data you should be on the lookout for when it comes to user journeys

🕔 Skip to your favourite part:
00:00 Intro
10:23 The state of customer journey
15:56 Challenges of product growth
18:40 Difference between the ecommerce and SaaS customer journey
22:05 Best practices for user retention
29:50 Using data the smart way
37:12 How automation helps improve user experience
42:57 How Userpilot can help
47:38 The problem with surveys
51:12 Wrapping it up

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