What a Marketing Operations Manager Actually Does

Описание: What does a marketing operations manager do? Get the answer from our very own director of marketing operations, Dan.

The technology you use can have a major impact on your digital marketing strategy. Whether you invest in a project management tool, a customer relationship management system, a customer data platform, a programmatic advertising system, a lead scoring tool, or other piece of marketing technology, you need someone to make sure everything is working correctly.

If the tools you use need to communicate with each other, this adds another layer of complexity to your martech stack. Plus, someone needs to keep your team up to date on how to make the most of your technology and processes.

Hiring someone to manage your marketing technology and your team may seem difficult — especially because nearly every marketing operations job description is different — but it can seriously enhance the work you do to reach your target audience.

We hope this video sets your expectations for what a marketing ops team can do and helps you find the right people (or the right agency) for the job.

⌛ Video timestamps:

00:00:00 // Introduction
00:00:42 // Explanation of marketing ops
00:02:06 // Responsibilities of a marketing operations manager
00:03:55 // Conclusion

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