How to build a AI-Native Companies with Community-Led GTM in 2026 w/ Ben Hills

Описание: What does it actually look like to build a company in an AI-first world… instead of bolting AI on later?
Most founders talk about AI as a feature. Ben Hills built Iris AI with it at the core.
And most B2B SaaS companies are still running the same old outbound, paid ads, and gated content playbook… hoping it works.
Ben Hills is doing BOTH differently.
He’s building an AI-native company from day one. And instead of relying on traditional lead gen, Iris AI has leaned heavily into community as a core GTM engine.
So what happens when you combine:
AI-native operations + Community-led growth?
That’s what we’re breaking down.
In this episode of PreSales Unplugged we’re shifting lens a little bit and we’ll talk about:
→ What “AI-native” actually means inside a company
→ Why community is outperforming traditional B2B lead gen
→ How trust inside peer networks shortens complex sales cycles
→ What founders get wrong about building distribution early
→ How AI changes the way GTM teams operate internally

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