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Putting the Customer First is No Longer the Best Marketing Strategy | McCombs School of Business
Автор: McCombs School of Business
Загружено: 2020-06-03
Просмотров: 441
Описание:
Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first, according to new research from Assistant Marketing Professor Sebastian Hohenberg in the McCombs School of Business at The University of Texas at Austin.
Read his full research paper Marketing Excellence: Nature, Measurement and Investor Valuation here - https://bit.ly/3gQjTpR
#WhyMcCombs #FutureFocused
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