14 Facebook Custom & Lookalike Audience Tutorial in Malayalam

Описание: In this Malayalam tutorial, you’ll learn how to create, manage, and use *Facebook Custom Audiences* and *Lookalike Audiences* effectively. These audience tools help you retarget your existing users and discover new high-potential customers—boosting your Meta Ads ROI and improving lead quality.

Whether you're running lead generation, traffic, or sales campaigns, knowing how to target the right audience is the most important factor.

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🧠 *Topics Covered*
00:00 – Introduction
00:30 – Where to Find “Audiences” in Facebook Ads Manager
01:15 – Types of Facebook Audiences (Saved, Custom, Lookalike)
02:30 – Creating a Custom Audience (Website Visitors, IG/Facebook Engagement, etc.)
04:20 – Uploading Customer Lists (Email/Phone-based Audiences)
05:40 – Creating a Lookalike Audience
06:50 – Understanding Audience Match & Quality
08:10 – Local Targeting Using Drop Pin Feature
09:30 – Language, Demographics, Interests & Behaviors
10:45 – Using Saved Audiences in Your Campaigns
11:30 – Advantage+ vs Original Targeting – When to Use Which
12:10 – Tips to Improve Audience Performance

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🎯 *What You’ll Learn*

Difference between Custom, Lookalike & Saved Audiences
Retargeting Strategy with Facebook Pixel & Engagement
How to expand reach with Lookalike Audiences
Audience layering for high-converting ads
How to reuse audiences across multiple campaigns

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👨‍🏫 *Who Should Watch*

Digital Marketing Beginners
Social Media Managers
Freelancers & Marketing Agencies
Small Business Owners
Students of Unlearn Academy

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Grow with us → [https://nas.io/unlearn-growth-community](https://nas.io/unlearn-growth-community)

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