Create a GA4 Property & Data Stream (+ Settings That Save Your Data) | Ep. 6 |

Описание: This is Episode 6 of our free GA4 Course for Beginners. In the last episode we covered Users vs Sessions — today we get hands-on. I'll walk you through creating a GA4 property from scratch, setting up your Data Stream, and the 3 critical settings you must change immediately after setup.
Already have a GA4 property? Watch anyway — chances are you haven't changed these settings yet.

In this video, you'll learn:
→ How to create a Google Analytics account and GA4 property from scratch
→ Why your Reporting Time Zone matters more than you think (session counting)
→ What a Data Stream is and how to set it up for your website
→ Why you MUST change Data Retention from 2 months to 14 months (and what it actually affects)
→ The Google Signals trap: why "Include in Reporting Identity" should stay OFF
→ How to link Google Ads and Google Search Console to your GA4 property
→ A sneaky tip: uncheck "Account Specialists" to stop Google salespeople from contacting you

This video is perfect for:
✅ Complete beginners setting up GA4 for the first time
✅ Existing GA4 users who never changed their default settings
✅ Freelancers and agency staff setting up client properties
✅ Anyone who saw "2 months" in Data Retention and panicked

🔔 Subscribe & hit the bell — next video dives deeper into Data Streams, then we tackle Events (how everything is measured in GA4)!

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