Fractional CMO Strategy: How to Scale Without Getting Overwhelmed

Описание: Most fractional CMOs burn out selling time, not systems. Here's the framework to scale to 15+…

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John Jantsch is the founder of Duct Tape Marketing Agency Network, bestselling author, and pioneer in fractional CMO leadership. With 30+ years of agency experience and 400+ consultants trained through his program, John reveals the systematic approach that separates successful fractional CMOs from overwhelmed consultants.


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TIMESTAMPS

[0:00] Introduction to fractional CMO leadership
[2:30] Duct Tape Marketing Agency Network origin story
[6:47] What is a fractional CMO vs traditional consultant
[11:59] Fractional CMO team structure and delegation model
[14:20] Strategy first approach prevents scope creep
[18:12] Pricing models: retainer vs results-based systems
[21:40] Client acquisition strategies for fractional CMOs
[25:30] Ideal company size and duration for engagements
[29:20] Future of marketing and AI integration
[32:45] Podcast growth strategies and networking benefits


RESOURCES MENTIONED

• The One Thing by Gary Keller and Jay Papasan

"You really have to have that definition of here's what I do and here's what I don't do. The way you do it is by saying here's our framework that we know works."


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