Why Brand Positioning Matters More Than Ever

Описание: If you want your brand to stand out this year, in a world of AI-driven copycats and technological parity, Clay Ostrom explains why it's all about positioning.

Are you clear on your brand and marketing direction? We support growth-stage companies with strategic brand and marketing guidance. https://ie-brand.com/

Clay Ostrom is the founder of branding and customer research agency Map & Fire and the brand positioning strategy and analysis platform SmokeLadder. He uses a mix of research, positioning, and messaging to help founders and marketing leaders connect with more customers and grow with confidence. Clay's writing on strategy and research has been featured in Foundr Magazine and AdWeek.

Timestamps:

0:23: Introduction & Catching Up
2:06: Lessons from Running a Business
8:27: Predictions for 2026
12:37: Understanding Customers First
14:32: Research Methods
22:42: Competitive Analysis
26:13: Jobs to Be Done Deep Dive
31:33: Analyzing Your Offering
37:05: From Positioning to Messaging
42:26: Mission, Vision & Purpose
46:54: Monitoring & Maintaining Positioning
50:57: Closing & Future Plans

Listen to the episode:

Apple Podcasts: https://bit.ly/4qiwUvG
Spotify: https://bit.ly/4sHuxEj

Connect with Clay Ostrom on LinkedIn:   / clayostrom  

If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:   / itireraslan