Creating an Engaging Author Booth Setup for Conventions & In-Person Sales | Ft. Jason & Leah Bond

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Summary

In this conversation, Jack Shilkaitis interviews Jason and Leah Bond about their successful strategies in self-publishing and direct sales at conventions. They discuss the importance of in-person sales, booth design, pricing strategies, and how to engage with potential readers effectively. The Bonds share their experiences and insights on what works and what doesn't in the world of author events, emphasizing the need for a welcoming and visually appealing booth, as well as the significance of pricing and product offerings.

Takeaways

In-person direct sales can significantly boost an author's visibility.
Creating an inviting booth experience is crucial for attracting customers.
Elevation in booth design helps showcase books effectively.
Authors should bring a variety of products to conventions.
Pricing strategies can impact sales; higher prices can lead to better perceived value.
Engaging with the audience personally enhances the sales experience.
Learning from past events can inform better strategies for future conventions.
A well-organized booth can draw in more customers than a cluttered one.
Offering bundles of products can increase sales and customer satisfaction.
Visual appeal and cleanliness of the booth are key to attracting attention.

Chapters

00:00 In-Person Direct Sales: A Unique Approach
03:56 Creating an Inviting Display
07:30 Planning for Conventions
11:52 Outro