Pioneering Direct Sales for Self-Published Authors | Featuring Katie Cross

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[Summary]

In this conversation, Jack Shilkaitis and Katie Cross delve into the evolving landscape of direct sales in publishing. Katie shares her journey from traditional publishing to embracing direct sales, highlighting the challenges and strategies she has employed to build a successful author business. The discussion covers the importance of visibility, reader engagement, and innovative marketing techniques, as well as the significance of data in driving sales and understanding reader behavior. Katie emphasizes the need for authors to adapt and think differently about their sales strategies, particularly in a competitive market.

[Takeaways]

Katie Cross is a prominent figure in direct sales for authors.
Direct sales allows authors to connect directly with their readers.
Visibility is a major challenge in direct sales.
Building a community of engaged readers is crucial for success.
Innovative marketing strategies can enhance direct sales efforts.
Data tracking helps authors understand reader behavior and sales patterns.
Authors should consider affiliate programs to expand their reach.
Direct sales can provide immediate access to funds compared to traditional platforms.
Creating exclusive content can incentivize readers to buy directly.
Authors need to adapt their strategies to thrive in a changing market.

[Chapters]

00:00 Engaging with Readers: Coffee with Katie
00:00 Creating Incentives for Readers
00:00 The Power of Direct Sales
00:00 Managing Pressure in Direct Sales
10:40 Data-Driven Decision Making
12:36 Tracking Reader Engagement
14:03 Converting Readers from Retailers
21:02 Creating Unique Entry Points for Readers
23:10 Qualifying Leads for Email Lists
26:38 Outro