Boroline: 100 साल से Indian Market में कैसे Rule कर रही ये क्रीम?

Описание: #indian #india #makeinindia #skincare #creative #creator #creativity #boroline

Boroline is an iconic Indian antiseptic cream and multi-purpose skincare staple that has been trusted in households for nearly a century. Originally created in 1929 in Kolkata during the Swadeshi movement, Boroline was one of the first locally made antiseptic ointments designed as an affordable alternative to expensive imported products — and its signature green tube with the elephant logo quickly became part of everyday life across India.
The word Boroline itself comes from “boro” (from boric acid, a known antiseptic and antibacterial ingredient) and “oline” (a variant of the Latin word for oil), reflecting its core formula of boric acid, zinc oxide, and lanolin blended with oils and waxes to deliver soothing moisturization, germ protection, and healing support to dry, cracked, irritated skin.
Over decades, Boroline has evolved from a nostalgic heritage brand into a viral Gen Z skincare trend, driven by social media buzz and influencer rediscovery — especially as younger users seek affordable, effective, and simple skincare solutions that stand up against expensive, chemical-heavy alternatives.
People today use Boroline not just as an antiseptic cream, but as a lips and dry skin healer, post-sun soothing solution, minor cut/burn care cream, and even as a moisture lock for cracked heels or rough elbows. Its all-in-one formula keeps showing up in skincare routines, viral beauty reels, and de-influencing conversations — making it both a cultural icon and a practical skincare product in the modern age.
In today's video Aastha Rathore explains how the affordable, versatile, and deeply nostalgic, Boroline continues to bridge classic heritage branding with 21st-century skincare trends — proving that some timeless beauty essentials never go out of style.

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