BUILDING STORIES THAT SCALE: Resilience, Writing, and Brand Creation with Shirley Jump

Описание: In this episode of The Elite Advantage Podcast, host Wes Rasmussen sits down with Shirley Jump — New York Times bestselling author, entrepreneur, YouTube creator, and co-founder of Building Success Productions — for a wide-ranging conversation on branding, resilience, creative leadership, and what it really takes to keep showing up when things get hard.

From completing in triathlons to building a thriving video production company and YouTube presence, Shirley shares the mindset behind long-term success and the habits that separate people who stall from people who keep pushing forward. This episode explores how storytelling fuels modern brands, why surrounding yourself with great people matters more than any individual skill set, and how refusing to quit can become your ultimate competitive edge.

Throughout the conversation, Shirley reflects on how her definition of success has evolved — shifting from personal achievement to helping others grow — and why openness to learning new skills, embracing discomfort, and staying curious are essential traits for leaders, creators, and entrepreneurs alike.

As the episode closes, Shirley answers our signature question: What is your Elite Advantage? Her response centers on grit, adaptability, and choosing to keep going even when it feels easier to stop — advice that applies to business owners, marketers, creatives, and anyone building something meaningful.

If you’re interested in branding, YouTube growth, content production, entrepreneurship, leadership development, or finding your edge in today’s competitive marketplace, this conversation is packed with insight.

About Our Guest

Shirley Jump is a New York Times bestselling author, entrepreneur, and co-founder of Building Success Productions, where she and her team help companies elevate their brand storytelling through high-impact video content. She also runs the YouTube channel Writing Compelling Fiction, where she teaches creators how to master storytelling, publishing, and creative craft.

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New episodes of The Elite Advantage drop regularly featuring industry leaders, entrepreneurs, and innovators across retail, marketing, media, and business strategy.

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Connect with Shirley

Follow Shirley on YouTube: ⁨@WritingCompellingFiction⁩
Connect with Shirley! https://shirleyjump.com/

About The Elite Advantage

The Elite Advantage is the podcast from Elite Rewards exploring the people, programs, and mindsets that drive growth in today’s business landscape — from incentive marketing and retail strategy to leadership, branding, and innovation.

Learn more about Elite Rewards:https://eliterewards.biz/

Topics Covered in This Episode

• Branding and storytelling for modern businesses
• Building a YouTube channel and production company
• Completing an Ironman and pushing personal limits
• Leadership and team culture
• Creative collaboration and video production
• Resilience in entrepreneurship
• Why grit matters
• What it means to develop your Elite Advantage

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What’s your Elite Advantage? Let us know below.

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