Know Your Audience Before You Spend a Penny | Back to Basics Ep. 2

Описание: Before you touch SEO, social media, ads, or any other marketing channel — you need to know exactly who you're talking to. Most businesses skip this step. It's the most expensive mistake they make.

In this video we break down everything you need to know about finding and understanding your audience, so every pound you spend on marketing works harder.

What's covered:

00:00 — Why Most Small Businesses Skip This
02:25 — What a Target Audience Actually Is
04:00 — How to Research Your Audience
06:00 — Building a Simple Customer Persona
08:30 — How This Changes Everything Else
10:00 — Wrap Up and Homework

This is Video 2 in the Back to Basics series. If you haven't watched Video 1 yet, start there — it sets up everything that follows.

PREVIOUS VIDEO: Why Digital Marketing Actually Matters — Video 1 →    • Why Digital Marketing Actually Matters | B...  

NEXT VIDEO: Building a Simple Digital Marketing Strategy — Video 3 →    • Building a Simple Digital Marketing Strate...  

IN THIS SERIES:
Module 1 — Digital Marketing Principles (Videos 1–3) -    • Why Digital Marketing Actually Matters | B...  
Module 2 — SEO (Videos 4–7) -    • What Is SEO? A Beginner's Guide for Small ...  
Module 3 — GEO (Videos 8–10)
Module 4 — Social Media (Videos 11–13)
Module 5 — The Marketing Mix (Videos 14–15)
Module 6 — Paid Advertising (Videos 16–18)
Module 7 — AI in Business (Videos 19–21)
Bonus — Your 30-Day Starter Plan (Video 22)

Back to Basics is brought to you by Otter Labs — a digital marketing agency helping growing businesses build real visibility online.

🔔 Subscribe so you don't miss the rest of the series.