Episode 174: Negotiate Earlier, Close Bigger: Using Herb Cohen’s Playbook to Sell with Power

Описание: Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?
Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.
In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.

By listening to this episode, you’ll learn:

-How to remove the fear of “asking for the business” and confidently drive deals to a decision

-The five proven levers you can pull immediately to increase close rates without changing your product

-A simple “If I will you” framework that helps customers commit without pressure or pushiness

If you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today.

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This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.