Why Most Marketing Consultants Can’t Get Attention (What to do Instead)

Описание: ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

David Cohen is the founder of Superposition, a data and AI strategy consultancy that uses interactive workshops and collaborative facilitation to help other consultancies sell, scope, execute, and grow their client work. In this episode, David breaks down why the consulting industry is stuck in a boring, outdated marketing model and what he's doing differently, from building a game show as a content vehicle to reverse-engineering his entire brand from the work he actually delivers. If you're starting or scaling a consulting business, this conversation is full of practical lessons on differentiation, branding, and leaning into what makes you weird.

CONNECT WITH DAVID
🌐 Website: https://www.superpositionstrat.com/
💼 LinkedIn:   / davcohen06  
📹 YouTube:    / @superpositionstrat  

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn:   / mmgdesign  
📸 Instagram:   / mindfulmilligan  

TIMESTAMPS
00:00 - Intro
05:55 - The Buzzword David Wants Banned Forever
09:14 - Why "Sounding Smart" Can Backfire
13:46 - He Built a Game Show Instead of a Podcast
22:16 - The Loneliest Job in Every Company
26:02 - What Hiring Superposition Actually Looks Like
35:28 - How He Reverse-Engineered His Entire Brand
37:19 - Consulting's Biggest Marketing Problem
45:38 - From Layoff to Launch in Six Months
48:50 - The Self-Doubt Nobody Talks About

TEAM
🎙 Host // Andy Milligan:   / mmgdesign  
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org
and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd