The ROI of Paid vs. Organic Search Marketing
Автор: Overthink Group
Загружено: 2018-05-28
Просмотров: 501
Описание:
Search marketing involves a mix of paid and organic methods—but those behave differently over time. Jeffrey Kranz takes a look at why good organic search marketing tends to increase in ROI over time, while even the best paid campaigns will simmer down.
Mentioned in this video:
Andrew Chen's thread on paid marketing addiction: / 993560378129960960
Rand Fishkin on organic/paid CTR: https://sparktoro.com/blog/new-data-h...
Heather Physioc's take on organic/paid priorities: / 996125720316391426
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