Ad Agencies Are DONE: The Rise Of IN-HOUSE Teams

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Title-card animation by Cooper Epps

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Let’s talk about something that’s been brewing in the graphic design industry for a while now: the shift happening between traditional ad agencies and in-house design teams. Because while the big holding company agencies are stumbling, in-house design teams are playing the best basketball of their lives. Nike, Spotify, Pepsico — they’re all showing what happens when you invest in design at the core.
Meanwhile, the agency side? It’s starting to look like the wheels are falling off. Pay is low, morale is shaky, holding companies are consolidating like crazy just to stay afloat. We’re at a turning point — and you can feel it.

Today we’re talking about the rise of in-house design teams, contrasting it with the current creative agency landscape, and why this matters, especially for designers.

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