Ad Agencies Are In A GILDED AGE (Why The Industry Is ROTTING)

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Intro animation by Cooper Epps

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​The Super Bowl is the big moment right now. And for advertising, this the biggest stage on the planet. According to AdWeek, this year, brands are shelling out upwards of $10 million for a single thirty-second spot. Ten million.

​If you’re looking at those numbers, you’d think the advertising industry is untouchable. The checks are getting bigger, the creative is being produced faster than ever, and on the surface, Advertising land looks like it’s in a golden era.

​But if you peel back that gold leaf? You realize we’re actually living in a Gilded Age of advertising. ​It’s shiny, it’s expensive, and it’s the sexy place to be—but underneath the surface, the engine that runs these massive ad agency machines is starting to sputter.

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