Inside CMO+: Marketing, Comms, and a $10B Acquisition | Renegade Marketers Unite

Описание: CMO+ signals a bigger remit: marketing plus another lane the business depends on.

Drawing from her CMO+ tenure at Altair, Amy Messano (Thomson Reuters) talks with Drew about how unifying marketing and communications and empowering employees to carry the story from the inside out helped fuel rapid growth and a multibillion-dollar acquisition. She shows how treating earned, owned, and paid as one system and tying internal comms to go-to-market kept everyone aligned on the same promise.

In this episode:
• Centralizing marketing and communications in an engineering-led company
• Moving from a house of brands to a branded house built around “Only Forward”
• Linking a consistent brand to investor confidence and deal value

Plus:
Simplifying product architecture and naming through acquisitions
Aligning marketing, PR, AR, and internal comms to tell one story
Using listening and clear brand architecture to bring cultures together
What CMO+ leadership really requires: new capabilities and a close CEO partnership

If you’re stepping into CMO+ or stretching beyond marketing’s lane, this episode’s for you!

Chapters
0:00 – Introduction
2:28 – Why marketing and comms belong together
5:15 – The emotional side of rebranding
9:05 – How a team built a $10B brand
10:08 – Building a brand your company believes in
12:36 – Building credibility without being an engineer
15:43 – Understanding the Horizon 1–3 journey
18:28 – When brand strength boosts pricing power
20:56 – Bringing acquired brands into integration
24:58 – CMO Huddles: Ad Break
25:53 – Balancing comms caution and marketing boldness
29:03 – CEO–CMO comms dynamic
31:36 – Navigating AI, noise, and discovery
37:50 – Keeping culture intact during integration
41:33 – How CMOs build the skills for “plus”

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Amy on LinkedIn:   / amy-messano-9b05274  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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