Going Fractional? | Renegade Marketers Unite

Описание: Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety.

In this episode, Drew brings together three former full-time CMOs who now serve as full-time fractionals: Alan Gonsenhauser (Demand Revenue), Katrina Klier (Sage Strategy Group), and Marshall Poindexter (yorCMO). They get into what it really takes to succeed in the role, from setting expectations with CEOs and boards to choosing the right clients, managing time and scope, and knowing when the fractional model fits and when it is time to move on.

In this episode:
• Alan builds trust fast with structured discovery across leaders and the board, using "three magic wishes" to surface priorities before acting.
• Katrina ties marketing priorities to financial and board targets so strategy supports existing growth and margin commitments.
• Marshall differentiates fractional work from consulting, using a simple framework and 90-day sprints to drive execution through in-house teams or agencies.

Plus:
Narrowing your niche so you attract clients where you create outsized value
How to set scope, cadence, and availability so part-time does not quietly become full-time
Using process, sprints, and metrics to stay focused when new requests pop up
Planning the transition, from mentoring the incoming full-time CMO to creating a clean off-ramp

Tune in if you are considering going fractional, hiring a fractional CMO, or just trying to understand how this model fits into the modern CMO career.

Chapters
0:00 – Introduction
2:27 – Alan Gonsenhauser: Lead with questions
3:53 – Relationships outlive the interim role
5:26 – Pick a niche
9:49 – Katrina Klier: Fractional moves faster by default
11:49 – Start with board questions and targets
14:38 – Targeted questions beat wishful targets
17:22 – Marshall Poindexter: Fractional CMO vs consultant
19:25 – 10 to 15 hours works when process leads
23:10 – Aggressive goals, ruthless prioritization
29:14 – Self-starter rules for fractional CMOs
32:02 – When fractional CMO fits (and when not)
40:56 – Build to handoff by design
43:13 – How long gigs last and what follows
45:10 – Fractional CMO approach to AI asks
45:56 – Final words of wisdom on fractional CMOing

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Alan on LinkedIn:   / alangonsenhauser  
Connect with Katrina on LinkedIn:   / katrinaklier  
Connect with Marshall on LinkedIn:   / smarshallpoindexter  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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