Sketch N Build, VIP party at Nammos, Dubai 2021

Описание: Sketch N Build won the contract from the prestigious brand experience agency Auditoire to construct an ultra exclusive party venue for the luxury brand Dior, from concept through to creation.

The activation was simple in nature, and highly challenging in execution - Dior wanted to transform a Dubai beach into an authentic Greek style venue for an ultimate, one-night-only party for exclusive customers and the region's top influencers.

SNB were chosen because our skilled in-house craftsmen are the only crew in the region trusted to meet and indeed exceed the high expectations of the Parisian fashion house.

We created the activation on Dubai’s private beach, Nammos, a Greek themed restaurant situated in the Four Seasons Resort, Jumeirah Beach.

The goal for Dior was to make guests feel as though they were partying on the silky sands of Psarou Beach, on the Greek island of Mykonos.

The final design involved recreating all the features of a Greek venue - walled cabanas, a full beach bar, pathways built on sand and a full stage for the entertainment.

With a brief to make the venue feel as if the it had been there for years, SNB undertook an exhaustive R&D process testing multiple techniques to recreate the walls of the Cabanas, eventually using a fibreglass & putty combination.

And to authentically age the brand new windows our craftsmen added a top layer of white paint to the frames and sanded it back to give the desired effect.

For Dior, it was vital to achieve an exact match for their signature print and colours, on all surfaces including the fabrics, something notoriously complicated to achieve, but again our highly skilled craftsmen rose to the challenge.

The build itself was faultless, with all elements fully assembled in our warehouse before being shipped to the location for final assembly over just three nights.

This was a hugely complicated project that required experience and skill from our in-house painters, as well our usual expertise in project management and logistics.

It was delivered on time and on budget - all whilst maintaining SNB’s highest standards of quality and workmanship.

And at midnight, as the ultra-exclusive party drew to a close, our crew were on hand to deconstruct the entire build before Dubai’s morning beachgoers arrived for a day in the sun.

This was a hugely complicated project that required experience and skill from our in-house painters, as well our usual expertise in project management and logistics.

It was delivered on time and on budget - all whilst maintaining SNB’s highest standards of quality and workmanship.